How a Strong Online Reputation Drives Success on TripAdvisor
In the 21st century, people don’t just buy any product or service randomly. They carefully choose a service from a trusted brand, considering several factors, one of which is online reviews. The same rule applies when people look for hotels. They go on to the world’s biggest review website for hotels, TripAdvisor, to check the ratings and then choose the best hotel. If you also own a hotel and want to know how to improve TripAdvisor ratings, you can visit Buy Reviews Hub, from where you can buy TripAdvisor reviews. You can visit the website later on, but for now, you can read this blog, which provides the best methods for getting positive reviews on TripAdvisor.
The importance of the management of TripAdvisor reviews
Firstly, let’s understand why the TripAdvisor reviews matter in the first place. That’s because, when people visit the TripAdvisor website, they read a few reviews and form an opinion about your hotel. According to research by TripAdvisor, 65% users are likely to book a hotel that takes time to answer queries.
However, this doesn’t mean that you can take advantage of this fact by just replying “welcome back anytime!”. You have to write a unique reply for every other review you get on your profile. In a different research done by TripAdvisor, if you manage your bad reviews properly, you can improve your hotel’s impression.
The factors on which the TripAdvisor popularity ranking is based are quality of reviews, quantity of reviews, and their freshness. For instance, if you have a good number of quality reviews on your TripAdvisor profile, but they were written last year, they will have a small impact on your ranking position. Basically, you need to ensure two things: good reviews and a lot in number.
Importance of Positive TripAdvisor Reviews
Having a lot of positive reviews on TripAdvisor brings the following benefits:
- Increases Hotel Visibility
When your business profile gets positive reviews on TripAdvisor, the platform pushes it to the upper positions in Google search results. This means your profile will be seen by more people searching for hotels, as the top results get the most clicks. More clicks > more enquiries > more customers > more sales. - Helps to Build Trust
In today’s time, before buying any product or service, people want to be sure that they’re buying from a reliable company. Improving TripAdvisor ratings helps you do the same for your business.
The reviews of your past and current customers act as proof of the quality of customer service. The positive reviews can compel them to book your hotel, while the negative reviews can force them to back out.
- Influences Buying Decisions
Customers check the online rating of any product or service before buying it. So the type of reviews you have on TripAdvisor will affect the buying decision of prospective customers. Positive reviews work in your favour, while negative reviews decrease the chances of getting bookings. - Drives Repeat Business
Praising TripAdvisor reviews are written by the people who have experienced an amazing service in your hotel, which means when they come back next time, they will probably book your hotel only.
A satisfied and happy customer becomes a repeat customer. Moreover, they are going to do word of mouth for your hotel.
- Improves Hotel Services
Apart from being a crucial part of online reputation, customer reviews on TripAdvisor are an excellent way to improve your services.
Positive reviews tell you what you should keep doing to attract more customers, while negative reviews tell you the areas of improvement.
5 Best Ways to Get Positive TripAdvisor Reviews
Now that you know why it’s important to have favorable TripAdvisor reviews, it’s time to check out the best strategies for improving your TripAdvisor rating. Below are some of the awesome ways to improve your online reputation through TripAdvisor:
- Deliver Exceptional Services: Do you know that providing great service not only makes customers happy but also helps to get positive reviews? Yes, you heard that right. To start getting good reviews on TripAdvisor, you have to start from the basics. Provide the best services to the customer. Make them so delighted that they would leave a good review on your profile.
- Strategically Time Your Requests: It is said that there is a time and place for everything. Asking for a review from your customer is no different than this. Make sure you ask them at the perfect time so that they will easily write a good review for you. Now you will think when to ask. So the best time is when the customers praise your hotel service during their stay. Another good time is when they are checking out of your hotel; at that time, you can quickly ask for feedback.
- Take Professional Help: Another good way to get supportive TripAdvisor reviews is to hire an online reputation management agency. ORM agencies come with a full team of professionals who help to improve your TripAdvisor rating. One of the reliable ORM agencies is Buy Reviews Hub, which provides online reputation management for TripAdvisor. Apart from managing your reviews, it also lets you buy TripAdvisor reviews and helps the good management of bad reviews.
- Provide Incentives Smartly: It is illegal to buy TripAdvisor reviews. You have to ask for reviews in a very diplomatic way. In terms of rewards, you can provide coupons, token gifts, loyalty points, and souvenirs. It’s not necessary to provide a physical object only. People love praise, so you can publicly appreciate them.
- Display Reviews on Website: Got a website? Perfect, put all your good reviews out there. Now, everyone who visits your website will see the positive reviews and get motivated to leave one. The good reviews displayed on your profile build credibility for your brand. Also, it helps your website get more visitors.
How to deal with bad reviews on TripAdvisor?
There are multiple methods to deal with negative reviews on TripAdvisor. The following are some of the best ways to handle bad TripAdvisor reviews:
- Act calmly: It’s totally fine if you get angry at a bad review. However, the best way to respond to a negative review is to stay calm and cool.
- Apologize: Whoever’s fault it was, just say sorry and let the reviewer know that you care about your customers.
- Empathize sincerely: People like it when someone consoles them. So, do the same. Show that you understand reviewers’ frustration.
- Be professional: TripAdvisor is a professional platform, and your review should be like that only. Use polite words and avoid generic responses.
Conclusion
That was all about how you can get complimentary TripAdvisor reviews. A good number of quality reviews on the platform not only help you to get more sales but also contribute to online reputation management. By following the tips mentioned in the blog, you can improve your TripAdvisor rating and encourage more people to book your hotel.
