How SaaS Brands Can Secure More G2 Reviews: 13 Actionable Methods
There isn’t a single person in the world today who doesn’t understand the importance of digital media for business. With the internet boost, online reviews matter more than anything else when a customer needs to make a buying decision. Review sites like G2 have a major impact on SaaS companies. If you’re running a SaaS company, chances are that your potential customers go to G2 first to learn about you before making the final purchasing decision.
For Saas companies, the benefits of G2 reviews are drastic. Securing reviews on the platform requires the appropriate methods in place. In this blog, BRH will walk you through the 13 result-driven strategies to get more G2 reviews if you’re running a Saas company.
Importance of G2 Reviews for SaaS Brands
G2 reviews have an exponential role to play for Saas. Here’s why:
Establishes trust: Reviews from authentic customers attract more potential people and also aid in marketing campaigns.
Increases visibility: More positive reviews enhance your G2 ranking, which makes your company more findable.
Impacts SEO: Since G2 reviews are shown in search results, they enhance your digital reputation.
Drives conversions: Before buying anything from you, new customers read and analyze reviews by previous customers.
Giving prominent importance to your digital reputation and constantly working for that gives your company the above benefits of G2 reviews.
Ways to Increase G2 Reviews: 13 Impactful Strategies
Now let’s focus on ways to increase G2 reviews, which brings you here:
1. Make Feedback Request Part of Customer Onboarding
- When customers find your software useful for them, they are most excited.
- After onboarding, send a friendly email asking customers to share their experiences.
- Early action helps establish a positive review baseline quickly.
2. Use Customer Success Teams
- Your Customer Success Team has a key role to play in building relationships with every client.
- Motivate the team to request a review as soon as after successful meetings.
- Leverage it as a chance to aid other people in discovering honest B2B business reviews.
3. Run Collection Campaigns for Review
- Leverage email campaigns with incentives and reminders to motivate customers.
- Highlight how their reviews work in favour of your business.
- Dedicate campaigns for review collection.
4. Offer Incentives
- Offer rewards because freebies are appreciated more than anything else.
- Incentives that you provide must be ethical if you want them to work.
- To avoid bias, keep it small, but it must be valuable enough to encourage action.
5. Use In-App Prompts
- Inside your dashboard, add non-intrusive prompts. For instance, suggest leaving reviews after successful sales deals.
- This approach works perfectly for sites featured in G2 sales engagement software reviews.
- This also ensures feedback comes from happy and active users.
6. Engage Active Users
- Users who log in frequently are ‘active users’ and you need to identify them.
- These active users are willing to give detailed reviews.
- Send those users personalized messages that highlight the value of their reviews.
7. Transform Case Studies into Reviews
- If you are working on case studies, ask those clients to also leave reviews on G2.
- This helps in repurposing current positive reviews into genuine reviews.
- This helps in multiplying the result of positive reviews across various platforms.
8. Leverage G2 Generation Programs
- G2 has its own review gathering tools, such as Incentivized Reviews Programs and Reviews Campaigns.
- Use these features for complaint and structured review gathering.
- This doesn’t just ensure your strategy meets G2 standards, but also saves time.
9. Design An Impressive Landing Page
- In the landing page, explain the significance of customers’ reviews for your business.
- Offer guidance on how they can leave feedback.
- SEO best practices should be used so people can discover your page easily.
10. Show Up Your Success
- Customers like rapid solutions, and when it happens, they are more likely to show gratitude.
- When your team resolves any issue, post that on your social media stories and website as a success story.
- This impresses the people visiting your social media handles and website.
11. Host Webinars and Events
- Events, webinars, and community meetings encourage people.
- Motivate the attendees of an event or webinar to share what they have experienced.
- People tend to respond quickly when engagement is fresh.
12. Focus on Review-Friendly Culture
- Keep reminding customers of the importance of their reviews for you.
- Add links in customer portals, emails, and newsletters with “Leave a review for us on G2”.
- The ongoing visibility like this aids in normalizing reviews.
13. Follow-Up with Unresponsive Users
- The first request isn’t responded to by every customer.
- Polite reminders should be used, but not repetitively.
- Try different ways: one email focuses on offering an incentive, another might focus on innovation that comes with reviews.
How BRH Helps Saas Companies to Grow on G2
If you’re often worried about how to get G2 crowd reviews on Google search, G2 sales engagement software reviews, and B2B business reviews, then we’ve got you covered. BRH isn’t just a site that expands the number of reviews on your profile, but also focuses on the result. As a trusted site to buy G2 reviews for Saas brands, we make sure you get genuine reviews that improve your profile.
Whether you’re a newbie or a well-established company trying to lead the G2, we offer tailored solutions to aid you in securing reviews that work magically.
Conclusion
If you’re into the SaaS business, your online presence can literally make or break your business. It’s now proven that G2 reviews aren’t just an option – they are essential to boost conversion, growth, and credibility. By implementing the 13 effective strategies above, you can increase your growth. If you’re willing to amplify results, BRH is all you need by your side. It’s your trusted partner to buy G2 reviews. Your company can dominate the search results by climbing the G2 grid with us.
Talk to our team of experts today!
