Proven Ways to Increase G2 Reviews and Grow 20x Faster

Various review sites exist worldwide, but G2 has emerged as one of the most trusted and reputable platforms. It holds a significant place in the world of business. People who want to buy products or services read G2 reviews to make a purchasing decision. Having a trustworthy and credible review profile on G2 can fuel the growth of your business.

Sitting back and hoping for positive reviews to appear on your profile when your goal is to rise 20x faster won’t work. There must be a strong strategy that can make you sound credible and authentic. At BRH, we help businesses take their online visibility to the next level. Let’s talk about those strategies to get G2 reviews.

Benefits of G2 Reviews for Your Business

Before discussing the strategies, it’s important to understand the importance G2 reviews hold:

• Shape purchasing decision – When someone wants to buy something, it’s very natural for them to check feedback. Reviews speak louder than any marketing copy.
• Add credibility – G2 reviews for a product or service from verified users quickly make your business sound more credible.
• Expands organic visibility – When your G2 profile contains real reviews from real people, it becomes powerful. This makes your profile rank higher and attracts traffic.
• Competitive advantage – When the number of reviews rise on your profile, it instantly makes you stand out from your competitors.

7 Effective Strategies to Get G2 Reviews

Having strategies that work is essential when you have a goal to achieve something. Below are the best strategies one needs to follow for G2 reviews:

1.Make the Process of Leaving Reviews Easier

Even if customers like your product, but they found the process difficult, they might not leave reviews. You need to make this simple for them, and here’s how you can do that:

• Send direct links – Give direct review links to users. When asking them to search the site, send them the link directly. It will be easier for them.
• Step-by-step guidance works – In the form of a video, you can create a simple guide for the ways to leave reviews.
• Time matters –  If you see the customer is happy with your product or service, don’t wait to ask for reviews. Ask them right after a positive experience to leave reviews.

2. Motivate Customers through Email Campaigns

Email is the most professional way to connect with your customers. You can use email to reach out to your customers for reviews. See what you can do:

• Segment your customers – You can target long-term clients, happy customers or those who talked positively about you.
• Personalize the message – Let them know the value they have attained rather than just a common request.
• Keep it simple – Provide one simple call-to-action: “Post your review on G2 now.”

3. Offer Rewards

There isn’t any doubt that people like free stuff. By offering rewards such as discounts and free coupons, you can inspire people to leave reviews. This is the best proven strategy that always works.

When you get reviews, fulfil your promise of giving the rewards even to the person who left negative reviews. This might change their perception of you being a fraud, and from the next time they will say good things about you.

4. Transform Customer Success into Reviews

The customer success team that you have needs to engage and interact with satisfied customers regularly. Train your CS team to:

• After resolving every query of customers, ask for reviews.
• Follow up every successful onboarding with a request for review.
• Celebrate customers’ milestones with reviews and thank-you links.

5. Always Show Reviews Publicly

Your audience on your website and social media will be encouraged more to buy from you when you showcase positive reviews on your website and social media. Don’t just showcase positive reviews but negative reviews too. When you solve the problem of someone who left negative reviews, you can post that as a success story on your social media accounts and website.

Ways to post reviews on social media and website:

• Always highlight the best reviews on social media and websites.
• For detailed G2 reviews, develop case studies.
• In your newsletters, you can use testimonials.

6. Respond to Each Review Quickly

Make it a habit to respond to every review as soon as you get one, especially when it’s a negative one. When you get positive reviews, show that you’re grateful to such customers. When a review is negative, respond to it and apologize first. Tell the reviewer that you care about whatever they’re saying and are willing to offer a solution.

Connect to the reviewer who left a negative review personally, and talk to the team who offered the service. Provide a prompt solution to the problem. When you do this, everyone believes that you care about your customers. It builds trust between you and the customer. It also attracts potential customers.

7. Foster Review Culture Within Your Workplace

One of the great ways to increase G2 reviews is to make them an integral part of your business culture. Some best practices to do this include:

• Motivate each department in your business (support, product, sales) to value customer reviews.
• Share reviews regularly with everyone at work as wins.
• Review goals should align with the company’s growth goals.

Buying G2 Reviews from External Service Providers

Understanding where your business stands currently and which approach can work best for it is crucial for its authentic online visibility. Newly opened businesses often buy G2 reviews, which works magically for them to get initial visibility. Then, there are well-established businesses that already have an audience and go with an organic approach.

Sometimes, even reputed businesses buy verified G2 reviews from sites like BRH when they need quick visibility. If you’re still thinking about which strategy can work best for you, you can try both. Go with the purchasing option first and then jump onto the organic one.

Conclusion

Online presence of any business matters a lot as it is directly linked to the business revenue. Your potential customers trust your customer reviews more than anything else. The more positive reviews, the more your business grows. Every business understands the importance of reviews, but not everyone knows the strategies.

To get online visibility through reviews, working strategically is crucial. Many strategies exist if your goal is to get more and more online reviews.

To know more, give us a call right now!